In terms of how to begin with a perfect SEO plan, the correct steps must be taken and followed to the utmost perfection. Today we are going to look at the complete process of SEO (Search Engine Optimization) and what the right steps are that should be followed accurately. This SEO step-by-step process helps every professional, business owner, and beginner who wants to learn the SEO process from scratch.
Website Research and Analysis – How to begin SEO?
The first step is discovery. This means that time must be taken to understand a respective company’s business needs, demands, and expectations. A meeting is also set up with one’s key company stakeholders and an initial site review is conducted as well. Lastly, key performance indicators (KPIs) are identified, conversion paths are determined and extensive keyword research is performed.
The next step is analysis. This step deals with competitive benchmarking, in-depth site audit, site analytics review, and link risk assessment. Business data is also collective to determine factors that affect digital presence. The step afterwards is to strategize. This means that a 60-day strategic online marketing plan (SOMP) will be created by SEO experts.
This plan includes campaign goals, expected outcomes for each marketing channel and estimated completion time. Step 4 is the execution phase.
Here, the SOMP is executed. In other words, web pages and blog posts are optimized with high-performing keywords, site structure is improved, and business listings are managed. Measurement is the step after this, where a tracking system is set up that allows for the monitoring of one’s online progress and understanding the impact of their SEO campaign.
Analytics, keyword rankings, and KPI are also monitored and analyzed. SEO experts also look at organic traffic, bounce rate, conversion rate, local visibility and click-through rates (CTRs). The report step comes next. The SEO team schedules regular consultations and monthly reports with one’s project managers to keep them up-to-date with their campaign progress.
During the consultation, they present a comprehensive report that provides an overview of their site performance. This includes KPI trends, overall traffic and ranking. And last but not least, the final step is adjustment. Optimization strategies are continuously adjusted based on the latest algorithm updates and market trends since search engines are dynamically changing and industry demands are continuously evolving.
Competitor analysis – Understating your competitors
SEO competitive analysis is the process of identifying the strengths and weaknesses of one’s own and their competitors’ SEO. It also involves researching the links, keywords, content, and more of one’s SEO competitors in order to reverse engineer the most successful elements of these tactics into their own SEO strategy. The first step is to identify one’s competitors/competition.
This includes other websites that are also competing for the same desired keywords in organic search. Once that is taken care of, the step that comes after the previous one would be top content analysis.
This means to identify and analyze the competitors’ top pages. Some things to make note of may include which of their page’s rank for the most keywords, which ones have the most traffic, and which ones generate the highest percentage of their overall traffic. Afterwards comes keyword gap analysis, which involves paying special attention to the keywords that one already ranks for, but not as well as their competitors.
Identifying strengths and weaknesses is also essential, as every website will have at least at the very least one weak point. Some factors to consider in this scenario include authority, content, technical SEO, mobile, internet linking issues, lost and declined keyword rankings, and new keyword rankings. After all of this is taken into consideration, it is important to analyze on a page-by-page basis. Things to analyze include titles, meta description and keyword tags, H1s and other Headings, Breadcrumbs/URL Structure, and Content & Keywords. Next, one should review backlinks, whether that be high-quality ones, nofollow or followed, and backlink gaps.
Analysis of content types is the next step, which means comparing and looking at supporting content each competitor has and how well they are ranking. This including blog articles, news content, support / how-to content, videos, images, etc. The final step is to identify search features.
Keywords Research and Selection
Keyword analysis and research is the process of evaluating and analyzing keywords and search phrases to ascertain which ones might bring visitors to one’s website. Keyword research can uncover queries to target, the popularity of these queries, and their ranking difficulty.
It can also reveal vital information, such as where one ranks for keywords, which keywords are easy to rank for and which keywords one’s competitors are ranking for. Keyword research can also uncover what people are searching for, rather than what one may think they are searching for. Keyword research and analysis also determines which keyword will be best for one’s content and provides valuable insight into the queries that their target audience is actually searching on Google.
Elements of keyword research include: relevance, authority, and volume. Google ranks content for relevance, and one’s content will only rank for a keyword if it meets the searchers’ needs. In addition, the content must be the best resource out there for the query. Google will also provide more weight to sources it deems authoritative. That means one must do all they can to become an authoritative source by enriching their site with helpful, information content and promoting that content to earn social signals and backlinks.
In terms of researching keywords for one’s On -SEO strategy, steps include: making a list of important, relevant topics based on what one knows about their business, filling in those topic buckets with keywords, understanding how intent affects keyword research and analyzing accordingly, researching related search terms, and using keyword research tools to one’s advantage.
On Page SEO:
When it comes to optimizing websites internally, ON-Page SEO comes into play. On-page SEO focuses more on the quality of website content and how well keywords are targeted or set according to the relevant topic.
On Page SEO is considered the most crucial factor of ranking because users always search for accurate and correct answers to their queries, so websites should always provide their users with trustworthy and valuable content that helps them.
On Page SEO Checklist:
Based on the report, the technical issues are fixed through a comprehensive SEO technical audit by first identifying the problems and then coming up with specific solutions to tackle each and every single one of them. The audit covers vital checkpoints:
Using the analytics results, short and long-term solutions are developed to improve one’s visitors’ website experience and increase their Google rankings.
These solutions are not free, however, and must be paid for on a monthly basis. However, it also means bringing higher close rates with SEO solutions tailored to one’s branding.
Off Page SEO:
Off-page SEO refers to all SEO tactics that don’t involve updating or publishing content to one’s website but rather actions taken outside of their website to impact their rankings within search engine results pages (SERPs).
Off-page SEO matters and is important due to the fact that higher authority websites tend to rank better than those with low or no authority because search engines consider them more credible, relevant, and trustworthy.
Off-page SEO Checklist:
The primary goal of link building should be to earn quality links from authority sites. One should always focus on quality over quantity. Part of one’s link-building strategy should include closing the link gap between their site and their competitors’ site.
Additionally, the three main factors one should be considering with link building include: authority, unique domains, and topical relevance.
Brand building activities should form a key part of one’s broader SEO and marketing strategy and part of their approach to off-page SEO. Content marketing spans both on-page and off-page tactics, and typical content marketing tactics that help boost off-page signals include: blog posts, infographics, surveys, studies & research papers, and whitepapers & eBooks.
Digital PR is now the link-building tactic of choice for many SEOs, given that it is the perfect way to earn authority links at scale. One can use PR tactics to promote a great story and corresponding linkable assets, and it is possible to earn significant volumes of links as a result.
In addition, PR contributes to off-page SEO signals in more ways than simply helping to build links. A great PR campaign can also: increase brand awareness and resultant brand searches, put one’s business in front of their target audience and get them talking about them, drive referral traffic, position one as a thought leader in their industry, and help to build trust signals.
As mentioned above, two elements of local SEO include Google My Business (GMB) and citations. The former plays a vital role in the online presence of pretty much any local business, while the latter is a mention of one’s business online that typically references their business’ NAP (name, address, and phone number).
Social Media Strategy:
Social media plays a massive role in using the web and searching for answers to one’s questions since their presence across social media can put them in front of potential clients.
Along with this, social media is also often used as a customer service platform. Forums, when used as part of a more comprehensive strategy, can add real value to one’s marketing mix. Influencer marketing can be a phenomenal way to build one’s brand, amplify their content, and reach new audiences.
Not only can events help to engage one’s audience, but one can also benefit from a real buzz around their business. This will drive social engagement and even links.
Link building is the most important aspect of SEO internet marketing. If you’re not including strong link building strategies in your overall SEO plan, you’re missing out on a huge opportunity for business.
It entails Guest Posts, Outreach Service, and Broken Link Recovery, Digital Press Release, White Label Blogger Outreach.
Guest posting involves submitting content to someone else’s website to provide information and value to their audience and when done right, can contribute far more to one’s marketing strategy than just being used as a way to build links. Guest posting puts one’s brand in front of a targeted audience, earns targeted traffic, and helps to position one as an expert in their field.
Podcasts have their own, unique benefits, which include: most businesses still aren’t using podcasts as part of their strategy, which is a great way to gain a competitive advantage.
They are also a great way to reach new audiences, share one’s expertise, and gain visibility on search engines that aren’t Google. Lastly, Apple’s podcasts is still a search engine — one that lets one find relevant podcasts with keywords.
As for reviews, a business that has collected great ones on third-party platforms is positioning itself as a brand. Content syndication can help amplify one’s content because more views on their published work can positively impact brand signals, even when the URLs cannibalize to the original.
Deliverables and SEO Monthly Report Monitoring:
An SEO report is a short and concise data-driven document that provides an overview of the organic performance of a website in the search engine, business growth reflection, backlink portfolio strength, and website health.
This report should contain: SEO KPIs, ranking progress, organic traffic progress, backlink growth, and SEO health. The SEO KPIs evaluate SEO metrics that are closely tied to revenue growth, ranking progress sees how rankings of the most important keywords have changed, organic traffic progress checks how the previous two aspects translate into absolute traffic numbers, backlink growth sees new, valuable referring pages that drive traffic and/or pass link equity.
Some strategies for creating a good report include: the title card, highlights, money ranking keywords overview, new referring domains highlights, and link building progress. The highlights consist of the date/month of the report, one’s own logo, and one’s client’s website URL. You can send website link by email to our Digital Marketing Agency for Free SEO Analysis report.
The highlights also essentially summarize the most important information regarding that month, and can include: a brief summary of one’s SEO KPIs, stuff worth bragging about, most important tasks completed during that reporting period, and tasks that require further attention. Money keywords ranking overview involves satisfying the client by only reporting on the most important keywords for the business.
One can then include the rest by linking to the exported spreadsheet if the client wants to see it. New referring domains highlights deals with showing the client what new, interesting coverage they got in the past month.
Shown are the highlights of the newly acquired referring domains are sorted by Domain Rating (DR) score because it’s a solid and easy-to-understand proxy for improving backlink profile growth. And finally, link building progress is designed to let one go into further detail about their link building work done during the month. It can have: the pages one built links to, any standout, new referring pages, the number of links those pages got, one’s link building statistics, and any insights one deems relevant.
Better Result Oriented Steps:
To get better results, certain steps may be taken or followed to improve one’s SEO and have their website rise to the top of the search-engine result ranks. These include: publishing relevant and authoritative content, updating one’s content regularly, metadata, having a link-worthy site, and using alt tags.
Repeating one’s keyword phrase several times throughout the page—once or twice in the opening and closing paragraphs, and two to four more times throughout the remaining content.
Strategically link to relevant sources and additional information—both within one’s organization’s broad website and even to other websites which are useful. Using bold, italics, heading tags and other emphasis tags to highlight the keyword phrases is also useful. Regularly updated content is viewed as one of the best indicators of a site’s relevancy, so it should be kept fresh.
Auditing one’s content on a set schedule (semesterly for example) and making updates as needed will also come in handy. Metadata refers to information about the contents of one’s page.
There are also different types of metadata, being title, description, and keyword. It is also the most important metadata on one’s page. Description metadata is the textual description that a browser may use in one’s page search return.
And finally, keyword metadata is rarely if ever used to tabulate search engine rankings. A web page which is content-rich, authoritative, unbiased, and helps visitors learn more about what they are interested in and is most likely to attract links from other websites, which improves one’s SEO. And last but not least, alt tags (or alternative text descriptions), allow search engines to locate one’s page. This is crucial – especially for those who use text-only browsers or screen readers.