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Lawyers SEO Company

Best SEO Services For Lawyers

SEO For Lawyers

It is well known that people are far more likely to go online to find lawyers than to flip through a heavy phone book these days. People use Google to find what they need quickly. Studies show that after performing a Google search, 25% of people will call one of the first three results on the page. Moreover, 95% of web users never even click past the first page of search results.

So, it’s crucial to appear at the top of the first page. The secret to getting there is SEO for Lawyers’ websites. If you’re unsure what SEO means, don’t worry. It probably wasn’t covered in law school. We at First97days specialize in providing SEO services for lawyers who are just starting with their online marketing strategy.



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Our Roadmap For SEO For Lawyers

Keyword Research and Analysis

The success of your SEO campaign for your legal practice depends on picking the right keywords. If you choose the right ones, you'll see more people visiting your website from Google. If you pick the wrong ones, your competitors will get ahead of you. There are thousands of searches for legal services each month. By using the best SEO keywords for lawyers, you can attract new clients online, adding to the ones you get from referrals and traditional advertising. How We Can Help: First97days conducts thorough keyword research to understand what your target audience is searching for. We create content that addresses their needs and interests, using relevant keywords strategically to attract potential clients.

On-Page SEO

On-page SEO focuses on the elements of your website that you can control to improve your SEO rankings. By optimizing these on-page factors, you can boost user traffic to your site and achieve higher rankings in search engine results. Several on-page factors to adjust for improved SEO include meta descriptions, keywords, content quality, page loading speed, title tags, and internal linking. How We Can Help: At First97days, we expertly optimize these elements to significantly enhance your website's visibility and performance in search engine rankings, attracting more visitors.

Off-Page SEO

Off-page SEO, also known as off-site SEO, involves strategies to generate links and ratings that enhance your site's ranking. The main difference between on-page and off-page SEO is that on-page SEO aims to show your site's relevance, while off-page SEO works to prove your site's credibility. High-quality links from reputable sites help your site rank higher on search engine results pages (SERPs) and boost your site's authority. How We Can Help: We use backlinks and social media platforms not just to share content but to drive traffic back to your website and establish its reputability. Your SEO-optimized content forms the backbone of these campaigns, ensuring consistent traffic flow.

Technical SEO

Your potential clients want a lawyer who is up-to-date and responsive. Similarly, your website should be modern, efficient, and easy to navigate. It doesn't need to be the most elaborate site out there, but it should be free of broken links and errors to ensure fast loading times. How We Can Help: First97days ensures your website is optimized for search engines with fast loading times, mobile responsiveness, and clear navigation. User experience is paramount to us for SEO success.

SEO Content Writing

Adding helpful, informative content to your site not only educates your visitors but also helps search engines understand your site's purpose, improving your ranking on search engine results pages (SERPs). High-quality content can be anything from blog posts to detailed case studies. The key is to create content that solves problems, answers questions, provokes thought, or provides value to your audience. How We Can Help: At First97days, we optimize each piece of content with targeted keywords to help search engines understand your content's context and rank it appropriately.

Online Reputation Management

Online reputation management goes beyond SEO—it’s about shaping how your business is perceived online. While SEO boosts visibility, ORM builds trust and credibility. Positive reviews, social media engagement, and proactive brand monitoring are key ORM tactics. They help shape a favorable online image that attracts clients and fosters trust. How We Can Help: We leverage reviews, social media, and proactive monitoring to enhance your online reputation. By managing your digital presence effectively, we build trust and credibility, ensuring your business stands out positively in the digital market.

What is SEO?

SEO stands for search engine optimization. It is the practice of increasing visitors to your website by improving your search engine results. SEO helps your site appear at the top of search results for search engines, especially Google. SEO-optimized websites generate more traffic and leads. In short, SEO helps people find your site without it getting lost in a sea of search results.

What is an SEO Ranking?

Your SEO ranking refers to how you rank on search engine results pages (SERPs). For example, a number one SEO ranking means you appear at the top of the page for a particular search term.


Google uses complex algorithms to decide what content gets displayed and in what order. It sends out search bots, known as spiders, to crawl the web and add optimized pages to Google’s index. When people search on Google, it pulls from this index to deliver the most useful pages.

These spiders check for qualities like:

Why Does SEO Matters For Lawyers?

SEO matters for your law firm because it’s a key method for reaching clients and is more cost-effective than traditional advertising. Many businesses have been optimizing their websites for SEO for years, and more have caught on since the onset of COVID. People are online more than ever, making now the perfect time to get your law firm visible on Google search results.

A recent report revealed that nearly 20% of legal clients found their lawyers online through a basic search. Typically, it goes something like this: “best lawyer in Texas or “divorce lawyers near me.” Google lists the best results according to its algorithms, and users make their selection. This is known as an organic search because the results aren’t influenced by advertisements.

Organic search traffic is one of the most effective ways to grow your leads. You need to make friends with Google if you want to increase your brand’s visibility. While there are various ways to improve your website’s performance, organic search is almost always the primary source of traffic to your law firm’s website.

Quality SEO establishes trust and credibility for your law firm. When someone clicks on a well-designed website that’s easy to find through a simple search, they are more likely to trust its credibility. However, trust and credibility take time and patience to build. By gradually improving your SEO strategies, you’ll establish authority and credibility on Google, positioning yourself as an industry leader.

SEO keywords reveal what your potential clients are looking for and what they need. By observing SEO data, you’ll understand the intentions of your ideal client. What are they searching for? What is their user behavior? SEO will help you understand your target audience’s preferences.

User experience should be a high priority for any marketing expert. Despite the value of better organic search rankings, user experience is still crucial. Google knows how to interpret a good user experience, and a poor one will affect your website’s success. Key aspects of user experience include:

  • How quickly users can find what they need
  • Errors encountered by visitors
  • Mobile-friendliness of your site

A great user experience addresses the needs and desires of your website visitors.

Local SEO optimizes your presence for a specific area, making it easier for people to find a lawyer near them. By focusing on a specific city or region, you’ll stand out as the local trusted source for your practice area. Optimize your website with local citations and backlinks, and encourage user reviews on your Google business profile. Positive reviews can significantly increase your chances of being contacted by potential clients.

One of the best aspects of SEO is that you can measure your results with tracking and analytics. Successful firms use data to understand their performance, especially in online marketing. Use tools like Google Analytics to see how your SEO efforts are performing and how well you’re ranking.

SEO Strategies for Lawyers

Think of topics or keywords that you’d like your law firm website to rank for. Write down at least ten of these. Use keyword research tools like Google Keyword Planner to find additional alternatives and see how often certain keywords are used.

Websites with a blog get 55% more web traffic and 70% more leads. Write about subjects that your target audience wants to know more about. Provide valuable information that will lead people to your page. Promote your blog on social media and through email blasts to increase engagement and credibility.

Use keywords throughout your law firm’s website. Include them on every page to help Google understand what your website is about. Each time you create a new blog post, incorporate the keywords from your list.

Links to your content act as a popularity ranking on Google. The more links back to your page, the more Google trusts your website. Linking to your own content reinforces your authority and improves your search ranking.

Google My Business is a free listing directory that connects you to Google Maps and local search results. Positive reviews on Google can significantly increase your visibility and credibility.

Building a successful SEO strategy takes time. Analyze your results regularly and refine your strategies as needed. Use tools like Google Analytics to track your performance and make necessary adjustments.

Should You Do Your Own SEO or Hire an Expert?

If this sounds overwhelming, you’re not alone. SEO requires time and effort, which may not be realistic for busy lawyers. Consider hiring an SEO expert such as First97days if you can. We can manage your SEO efforts, allowing you to focus on your legal practice.

By partnering with First97days, you benefit from:

Expertise: Access to a team experienced in SEO strategies tailored for law firms.

Time Savings: Freeing up your schedule to concentrate on legal matters while we handle your SEO.

Customized Strategies: Customized SEO plans designed to meet the unique needs and goals of your law firm.

Performance Monitoring: Continuous tracking and adjustment of SEO campaigns to maximize results.

Industry Insight: Keeping at pace with legal industry trends and SEO best practices to stay ahead of the competition.


If hiring an expert isn’t an option, consider leveraging legal technology and automation to streamline processes and focus on your SEO marketing strategy.

Grow Your Practice With SEO

As lawyers, you hold the power to make a significant impact through legal expertise. Incorporating SEO strengthens your online presence, attracts a broader clientele, and establishes your firm as a trusted authority. Begin your SEO journey with First97days by mastering the essentials, crafting compelling content, and optimizing it for maximum visibility. It’s time to expand your influence, enhance your practice, and ensure that expert legal counsel reaches those in need.

Engage in reshaping the narrative—SEO for lawyers isn’t just about marketing; it’s about leveraging your legal knowledge to provide essential services effectively. Partner with First97days today and start making a measurable impact!

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