Impressive meta descriptions are crucial, especially in 2023 when various factors are involved. These can include things such as (but are not limited to) SEO meta description length, the type of SEO meta description, and knowing which title and meta description examples to take inspiration from. Additionally, having a general idea of how to write a meta description will do wonders.
Make sure they are a certain amount
First and foremost, ensure that your SEO meta description length is a reasonable amount depending on what you are trying to relay to your audience. This means that there is not necessarily such a thing as too long or too short in this scenario as it is entirely based on the context. At the same time, however, it is worth noting that beating around the bush will not be beneficial, either; you must keep it short and sweet. If you are stuck on writing an meta description, Google has plenty of title and meta description ideas you can take a look at.
Do not be passive
You may remember your English teacher telling you to be “active” when you are writing in school. Similarly, you should try to use active language when you are considering how to write a meta description. This is because words can have a profound effect on individuals and they are more likely to be interested in their attention is grabbed. Furthermore, it is important to sound confident and like you know what you are talking about when writing an meta description.
The purpose of a call-to-action (CTA) is to let an audience know their next step in terms of action or what they should do. Just like with your SEO meta description length, this message must be concise and to the point because the purpose is to give off a sense of urgency to the reader and convince them that they must make a move. A CTA is a key element in writing an SEO meta description as it makes the description all that much more meaningful. People will be more likely to remember something they find themselves taking a second look at which is why getting experience in how to write a meta description can be a huge difference-maker.
Be as specific as you can
Including specifications, while knowing how to write a meta description is a deadly combination since the more details you put for your description, the better it will be for the individuals that come across them. This is also arguably a more important factor than the SEO meta description length. Quality is better than quantity in this case because the last thing you want is to go on and on with information that is not even necessary in the first place. When looking at title and meta description examples, you will notice that they are fairly short in length but still informative nonetheless.
Ensure they align with the context
This may seem like an obvious one, but making sure your SEO meta description matches the page’s content is pivotal. If it does not, it will end up making you look like a dishonest and misleading person. Moreover, fooling those that take the time to click on your website is a low ball and will only show that you have little to no knowledge in terms of how to write a meta description the right way. Worst of all, it can cause trust issues between your website and its visitors, making them be reluctant to click on the same link once more. This is a good way to lose potential clients which will not be favorable if you are attempting to start a new business or company.
Make them stand out
You may have heard that you should try to stand out from the crowd instead of fit in, and that is the same philosophy when it comes to writing an impressive SEO meta description. In this world where originality becomes more of a rarity with each passing day, something unique is typically valued to a high degree. For most title and meta description examples, you might see that they are all not exactly the same. This is why an authentic meta description can go a long way.