Digital Marketing News & Updates | First97Days Blog

Digital marketing is a million-dollar industry and a highly profitable investment for most brands. To make the most of it, it’s crucial to follow best practices and avoid common mistakes. Falling into wrong tactics can hold you back and lead to disappointing results. These issues can include over-optimizing your content, not setting the right marketing

When executed effectively, search engine optimization (SEO) can increase your rankings on Google, the world’s most prominent search engine, and drive more users to your site. However, achieving high traffic is just half the battle. Converting those visitors into customers depends on several factors, including user experience (UX). Imagine having an effective SEO strategy that

We all know that having a website alone isn’t enough to ensure your business’s success. It’s vital to ensure that your site is highly visible to potential customers. For instance, go to Google and search for “roofing companies [city, state]” or “roofers [city, state].” If your roofing company’s website isn’t appearing among the top three

SEO (search engine optimization) is crucial for businesses looking to expand their customer base and increase their profits. As the digital landscape becomes more competitive, having a strong online presence is essential for attracting and retaining customers. SEO is a key component of digital marketing strategies, helping businesses rank higher in search engine results and

In the digital market, achieving visibility and attracting organic traffic to your website via search engines like Google is crucial for business success. However, statistics from research reveal a stark reality: 90.63% of content gets no organic traffic, and only 0.21% manages to secure 1,000 monthly visits. Why is this happening, and what factors could

Google star ratings are super important for gaining trust in today’s business world. They give a quick snapshot of your company’s reputation, customer happiness, and overall performance. Since Google is the top spot for reading online reviews, with over 81% of people using it to make buying decisions, having high star ratings is a big

As years pass by, the scenario of search engine optimization (SEO) continues to shift rapidly. Google, the market-dominating search engine, consistently rolls out algorithm updates that vibrate throughout the digital marketing industry. The days of keyword stuffing and link spamming are behind us; today’s SEO best practices demand a more sophisticated approach. At First97days, we

Navigating SEO (Search Engine Optimization) in 2024 can feel like trying to hit a moving target, especially with the lingering effects of the pandemic and evolving consumer behaviours. For small business owners and marketers, staying ahead requires not only understanding these changes but also leveraging them to improve visibility and attract more customers. 1. Embrace

The domain of search engine optimization (SEO) is in a constant state of evolution. What secured top rankings yesterday may be eclipsed by new criteria tomorrow. Staying ahead requires more than just optimizing keywords and content; it necessitates a deep understanding of technical SEO. Technical SEO serves as the underlying force driving search visibility. It

In the fast-paced world of digital marketing, staying on top of your ad campaigns is crucial. Did you know that over 72% of companies haven’t reviewed their ad campaigns in over a month? This alarming statistic underscores a widespread issue: many companies neglect to monitor their digital marketing performance, often because they don’t know how