
With the explosive growth of social media and the increasing amount of time people spend using different platforms, social media is an effective way for companies to reach their audience and develop trust by presenting themselves and their products. Regardless of the size of your business, social media presents huge benefits by giving your company the chance to brand itself to millions of consumers.
In this blog post, we will discuss the topic, social media and its importance in branding and some strategies for enhancing the impact of the branding.
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What is Brand Awareness?
Now let us briefly define what brand awareness means before going deeper into the position of social media. In its simplest terms, brand awareness refers to the identity of clients to your brand, product or service. Brand awareness goes beyond people knowing your logo or your name, but it goes further to embrace what the brand represents and the ability people have to put their faith in it and decide in its favor over other likely brands.
To create a secure customer base and establish long term sustainable business enterprise, it is essential to embark on brand awareness creation, since this is the factor on which patronage, favourable word-of-mouth communication and brand loyalty are normally based.
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Why the Social Media is essential for Brand Recognition
The reason why social media is a big boost to businesses is because consumers can be reached on a very personal level. Here’s why it’s so powerful for building brand awareness:
1. Massive Reach
Facebook, Instagram, Twitter, and LinkedIn alone have billions of users all over the world. This large audience puts your brand in the position that it can reach out to customers that standard commercialization cannot reach.
For instance, a single post or trending hashtag can help your brand connect with thousands (or millions) of new potential customers within a short span of time.
2. Two-Way Communication
Unlike conventional marketing, social media marketing supports the two-way communication approach. It is no longer a one-way conversation where you address your audience but instead they reply. It also enhances interaction since the customer feels that she or he is dealing with the actual people other than having to deal with a large organization.
You can add comments to your blog, answer queries or message board posts to show that you really care about your visitors and that your brand is friendly.
3. Cost-Effective Marketing
Starting a social media account is free, and running paid ads on the platforms such as Facebook and Instagram, is relatively cheaper than other forms of marketing. This is why even if a business has a lean budget they can design and run great campaigns that increase brand visibility.
4. Visual Storytelling
It is easier for people to relate with pictures than with simple texts. Brands that have visual narratives are best presented on social media platforms such as Instagram , Pinterest, and TikTok. Starting from everyday content creation to showcasing customer experiences, visual storytelling brings your brand closer and makes it stick in people’s minds.
5. The Power of Sharing
To promote their product, businesses have access to social media which heavily relies on sharing. Also when other users forward the content to their networks it becomes an organic way through which the brand is exposed to a wider population. It is known that this is one of the fastest and most efficient ways of enhancing brand recognition.
Imagine a customer who is satisfied with the product you offer, is likely to post on their Instagram story about the same product. Their followers see it, and some of them, perhaps, visit your page. That is free and organic promotion which is so important for brand promotion or creating brand awareness.
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What Social Media Success is Defined By
To know if your social media efforts are driving brand awareness, keep an eye on these metrics:
- Followers and Reach: Has the number of individuals who like your page increased? Is your post gaining more visibility?
- Engagement Rate: Is your audience reacting to your post in Liking, commenting or sharing the contents posted by you?
- Mentions and Tags: In how many posts or stories does the user tagging your brand happen most frequently?
Measuring these metrics will let you know what is going well and what has to be adjusted.
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Conclusion
Social media is not just a brand promotion technique but it is an effective way of establishing stakeholder relationships and enhancing brand awareness. In fact, no matter the size of your business, or how new you are to the market, using social media effectively could change the perception the public has about your company.
At First 97 Days, we pride ourselves in providing unique solutions tailored to helping organizations maximise social media. To share posts that your audience finds interesting to promote your business, we’ll assist you with the creation of your brand and the acquisition of your audience.
Are you finally willing to step up your social media marketing game? Contact us today!