Digital Marketing News & Updates | First97Days Blog

Navigating SEO (Search Engine Optimization) in 2024 can feel like trying to hit a moving target, especially with the lingering effects of the pandemic and evolving consumer behaviours. For small business owners and marketers, staying ahead requires not only understanding these changes but also leveraging them to improve visibility and attract more customers. 1. Embrace

The domain of search engine optimization (SEO) is in a constant state of evolution. What secured top rankings yesterday may be eclipsed by new criteria tomorrow. Staying ahead requires more than just optimizing keywords and content; it necessitates a deep understanding of technical SEO. Technical SEO serves as the underlying force driving search visibility. It

In the fast-paced world of digital marketing, staying on top of your ad campaigns is crucial. Did you know that over 72% of companies haven’t reviewed their ad campaigns in over a month? This alarming statistic underscores a widespread issue: many companies neglect to monitor their digital marketing performance, often because they don’t know how

In recent years, the internet has transformed into a highly competitive marketplace. Currently, there are approximately 2.64 billion digital shoppers, about one in every three individuals. For businesses, this dynamic landscape offers both opportunities and challenges. While the growing number of consumers presents a vast market, it also means heightened competition. Recognizing Buying Signals to

Keywords play a pivotal role in how your audience discovers your business. Search engines serve as the initial touchpoint for users seeking products and services. To foster business growth, it’s crucial to optimize your website with the right keywords so that your target audience can easily find you when they search for your offerings. Understanding

The digital marketing landscape is always changing, with new tools, trends, and technologies constantly emerging. For site owners, keeping pace with these changes can be challenging. But that’s where we come in. We’re exploring the future of digital marketing to give you the lowdown on what’s hot for 2024 and beyond. So, buckle up and

In today’s digital landscape, where a strong online presence can make or break a business, Local SEO is absolutely crucial. Google unveiled a startling statistic in 2017, highlighting that “near me” related searches grew 150% faster than searches that did not include “near me”. This revelation underscored the significance of Local SEO and marked a

Pinterest offers businesses a unique opportunity to engage with customers regularly. Using Pinterest in your social media marketing program can greatly benefit your brand by fostering a sense of appreciation and loyalty Maintaining an online presence without engaging with your audience can make you appear distant and out of touch, which may harm your brand’s

While Google keeps us on our toes with constant algorithm updates, one thing remains a cornerstone for inbound marketers optimizing their websites: keyword research. Understanding how to do keyword research for SEO is fundamental to ensuring your content strategy aligns with what your audience is searching for. What is Keyword Research? Keyword research involves figuring

Maintaining a strong brand reputation is essential for establishing and preserving your brand’s image on the internet. For instance, around 76% of consumers rely on online reviews when researching businesses. This means that a negative review or comment can significantly impact your reputation and, in turn, your business’s success. Therefore, being proactive in managing your