Email has been a staple in the digital world long before the rise of social media giants like Facebook and Twitter or the explosion of blogs and websites over the past 15 years. For many of us, our first experience with the internet involved setting up that initial email account—Juno, anyone?
Just because email has been around for decades doesn’t mean it’s outdated or irrelevant. In fact, email marketing remains one of the most powerful tools for small businesses looking to grow. Despite the allure of newer marketing channels, email continues to deliver impressive results. So, if you’re building a marketing strategy for your business, don’t overlook email. Here are 11 compelling reasons why email marketing should be part of your plan.
- Growing Customer Acquisition: Over the past few years, customer acquisition through email marketing has consistently doubled annually. This steady growth is a testament to email’s ongoing relevance and power in connecting businesses with potential customers. For instance, a small local business could see a significant boost in customer sign-ups simply by implementing a targeted email campaign.
- Massive and Expanding User Base: With nearly 3 billion active email accounts globally—more than Facebook and Twitter combined—email offers an unparalleled reach. By 2018, there were projected to be over 5.2 billion email accounts, presenting a vast audience for businesses to tap into. Imagine the potential when your promotional emails land in even a fraction of those inboxes.
- Cost-Effective Marketing: Email marketing is not only effective but also incredibly budget-friendly. Marketing to an existing customer via email is up to 12 times cheaper than other methods, making it an ideal choice for small businesses with tight budgets. You can send personalized offers to your loyal customers without breaking the bank, ensuring a higher return on investment.
- High Return on Investment: Speaking of ROI, email marketing offers one of the highest returns of any marketing channel. For every dollar spent, businesses can expect an average return of $44.25. This impressive ROI means that even a modest investment in email marketing can yield substantial results, driving sales and revenue growth.
- Measurable Success: One of the great advantages of email marketing is the ability to track metrics and measure success easily. You can see exactly how many people opened your email, clicked on links, and made purchases. This level of transparency allows you to fine-tune your campaigns and maximize your impact, something many other marketing methods lack.
- Incentivized Engagement: Emails aren’t just about sending information; they drive action. A significant 35% of adults reported using a coupon or discount they received via email within the last week. Whether it’s a special offer, a seasonal discount, or an exclusive deal, emails have a unique way of motivating customers to engage and make purchases.
- Perfect for B2B and Mobile Audiences: Email marketing shines across different audiences, particularly in B2B settings. A whopping 88% of B2B marketers find email to be their most effective lead generation tool. Additionally, with 52% of people checking their emails on mobile devices, email marketing fits seamlessly into today’s on-the-go lifestyle, ensuring your message reaches your audience wherever they are.
Ready to Dive Into Email Marketing?
After reading these facts, do you see why email marketing is still such a valuable tool for small businesses? If you’re ready to kickstart your own email marketing campaign, there’s plenty of support available. Consider getting in touch with the small business email marketing experts at First97days. Let’s get your business growing with the power of email.
