Digital Marketing News & Updates | First97Days Blog

Every marketer knows that a high‑performing landing page can make or break a campaign. By 2025, when there are more options than ever before, it is important to choose the landing page tool as a solution to gain leads, make sales, and remain visible to the audience. An excellent tool is not simply one that

Customer reviews are no longer mere responses in the current digital marketplace, which is why customers consider them as testimonials that they can share publicly and make purchases. When the potential buyer visits a brand that actively interacts with reviews, he or  she is estimated that the company cares about the customers. Coming up with

In our digital era, even a minor misstep can quickly escalate into a major reputation crisis. Going forward into 2025, reputation risks that circulate around the sphere of social media, online reviews, and the fast news cycle are equally evolving and creating challenges to organizations of any size. To be ahead is not just a

Your product listing is a direct representation of your company in the world of ecommerce. It is very likely that this is your prospective customer’s very first point of contact with your brand. A strong and convincing listing does not only attract the right audience but also helps to turn the casual shoppers into purchasers.

Running a website is about more than just having something online. It’s about turning visitors into customers. Businesses invest in great design, fast loading times, and helpful content, but there’s one tool many are just starting to use: conversational AI. Today, people expect fast answers. They don’t want to dig through pages or wait for

When it comes to increasing the visibility of your website on Google it’s time to realize how important E-A-T is. To assess the quality of content Google uses E-A-T which stands for Expertise, Authoritativeness and Trustworthiness. Although it isn’t a direct ranking factor E-A-T is a major consideration for Google when assessing websites particularly those

A key component of expanding your business is producing high-quality content that engages your local community and attracts new clients. This guide walks you through the process of creating a successful local content strategy step-by-step. When giving you insightful practical advice we will speak in plain uncomplicated terms. You can genuinely connect with your neighbors

HVAC contractors must prioritize strategies that make their company stand out in the competitive market of today. Google My Business Optimization for HVAC companies is among the best tools to accomplish this. Since the majority of customers look for local services, online HVAC contractors must maximize their online presence to boost visibility and generate more

If you’ve ever thought about starting your own roofing company and have questions in your mind like how to begin, you are at the right place. Since houses and buildings will always need repair work, upgrades, and replacements, the demand for the roofing business is huge and has been for decades. In addition, handling a

In today’s digital world, consumers expect brands to understand their needs and preferences. Generic marketing no longer drives engagement—personalized experiences do. Personalization in digital marketing helps brands connect with their audience by delivering tailored messages, recommendations, and offers. This approach not only enhances customer satisfaction but also boosts conversions and brand loyalty. Let’s explore why