Paid search is no longer just bidding on keywords and hoping for clicks. In 2026, top PPC programs win by blending automation, better data, and channel diversity. Platforms are adding AI that automates creative and bidding.
Paid search is no longer just bidding on keywords and hoping for clicks. In 2026, top PPC programs win by blending automation, better data, and channel diversity. Platforms are adding AI that automates creative and bidding.
